Webinar Review #2

Webinar: 

“Mousify Your Training: Disney-Inspired Strategies for Practically Perfect Learning” Lenn Millbower, President, Offbeat Training LLC

Tuesday, January 30, 2018 10:00AM MST

Participants: 

A few thousand registered; however, I’m not sure of the total who were on the live session as it’s not displayed.

Description

https://www.trainingmagnetwork.com/events/1283?gref=calendar

Walt Disney knew it and he had Mary Poppins sing it. A spoon full of sugar does help the medicine go down. He once proclaimed, “The normal gap between what is generally regarded as ‘entertainment’ and what is defined ‘educational’ represents an old and untenable viewpoint.”

The entertainment Disney created were both informative and enjoyable—unlike many learning programs. When entertainment and learning are aligned Disney style, the results are magical; participants pay attention, they absorb information, and they change behavior.

In this session, you'll learn how to...

Identify strategies Walt Disney used to draw people into an experience so you can apply specific tactics to capture learner attention and maintain focus

Examine the techniques Disney’s team used to transform rides into immersive environments so you can create your own captivating learning experiences

Discover Disney’s approach to making a message so memorable that the meaning sticks for yearsafterward so you can create magical memories for your audience

Recording of the Webinar:

Will be on trainingmagazinenetwork.com after session.

Presenter: 

Moderator: Gary Vanantwerp, Training Magazine Network Host: Lenn Millbower, President, Offbeat Training LLC

Major Topics Addressed: The Mic Key – “success from an emotive message delivered with caring interaction in a flawless context”.

The speaker spent 25 years at Disney but is not affiliated with them.

Main topics: Message/Interaction/Context

Message – attention is difficult to keep now that we are all connected. (How ironic: my cell phone just started sending a million calendar invites, my office phone just rang, and a maintenance guy just knocked on my door). Those who appeal to intellect appeal to a limited group. Emotion is broader.

Engagement – the speaker started talking about on the job training and the goal of Disney which is to make people happy. Not sure how this tied into engagement.

Operating Priorities – safety, courtesy, show, efficiency

Context – where the emotional value is had. Control the environment.

Staging- training employees to clean up boxes and keep doors closed to control environment and keep the staging on point.

Visuals- propel forward by signs and framing and streets. Color is a language that needs to be used.

Yellow – first color brain sees/draws eyes/positive moods/conducive to physical activity (he used yellow to make key points)

Red – engaging/emotive/energy/aggressive

Blue – calm/study/deep thinking/well-being

Green – calm/plants/rest/good health/productivity

Black – absence of color/stark/strains eye with white

White – empty

Music – each land has its own music to define it. We can use music to establish a mood.

Active Learning Strategies:

The presentation only utilized the chat feature as an interactive feature. In previously attended webinars I have attended, there were more interactive features (like clickable links, videos to watch, word searches, etc.) which would have been more engaging. The speaker had an entire section on music which would have been a perfect time to showcase some to put his audience in the moods he wanted to evoke, but he only talked about it.

Energy Level and Tone of Voice of the presenter: The volume was very good, levels were balanced, and the moderator had an engaging, friendly energy. The presenter also had good volume levels but was a tad less engaging than the moderator.

Slides/graphics:

During the intro (6 minutes) the moderator advertised the Training Mag Network website, HTML5 projects, and conference items with very busy slides that were jarring to the eye.

Once the presenter began the slides were usually consistent in background color (blue) and text (white and red) with red accents. Some slides got busy and didn’t follow the white space rule very well.

C- contrast of text/background was good

R- repetition was kept by using simplistic bullet format

A-   alignment was kept with titles/headers/bullets staying in same space on slides

P- proximity was kept by grouping text on left and photos on right

Microphone and Lighting Skills:

They use VOIP (internal audio) to remove any sound issues and the volume was good and balanced.

What to Duplicate/Avoid/Reflections:

For my webinar I will try to have more interactive features to engage the audience.

Handout attached.

Additional comments : I like that in the intro the moderator advised everyone to use private chat if we have technical issues and they would address them. He used a screen shot and went through how to adjust volume, utilize chat features, etc. which was nice.

I was called out for making a joke so that was cool. ;)

I thought the speaker was a bit disorganized and tended to talk too much with the same low-yield slide up for too long.

I think the speaker lost engagement of his audience because the presentation wasn’t’ interactive. At first there were many on chat but half way through there was hardly any communication happening.